Successful Marketing The Way Forward For Mid-level Accounting And Consulting Firms- Morison Menon

Generally mid level Accounting and consulting firms are averse to marketing or lack the skills or the mindset to market. Firms are normally not outward looking with very limited capabilities on marketing and branding. Firms may have 100 or more existing clients whom they are supporting actively and are quite happy of what they are doing and the Clients are also happy. One of the most challenging barriers to growth for midlevel Accounting and consulting firms is the lack of regular communication to the markets and clients about the firm. It limits the market reach and their expertise and capabilities are not known in the market.

It all boils down to the 5 powerful pointers on how to approach and target the market, how it is structured and budgeted and then the benefits will automatically overflow.

Employee Orientation – The firms need to inculcate the skill and interest among all the employees to communicate to clients about the services and capabilities. Every employee need to act as a spokesperson for the firm.

Visibility and Image – Visibility is required at all appropriate platforms. Along with visibility, the image of the firm projects to the market through their Office interior design, collaterals design and other PR communications.

Knowledge – Creating a knowledge base is as important as visibility. A wide spectrum of knowledge base with regional experience and with regular training and updates tuned to the changing business needs is a must.

Capable resources – Experienced resources with core domain knowledge to back up, what the firm say and project in the market.

Trust – All this will add up to create the trust factor – which is the backbone of any successful Professional Services firm.

Structuring the efforts to the 6 different verticals will add value to the brand

Publications and Collaterals – will boost up the image in the knowledge domain. A News Letter with articles on contemporary happenings in the market will be a value addition.

Academic – Partnering with the academia to compliment their activities like complimentary presentations, training interns, becoming an accredited training center will elevate the image as a responsible firm serving the student community and the younger generation.

Community Partnership – Complimentary services and support for outstanding institutions that serve the cause of humanity will bring in lot of emotional quotient to the brand.

Media Presence – Carefully selected interviews, bytes and comments on major initiatives happening in the country or region, well updated website, Social media presence and dedicated SEO activities will trigger the visibility in a different level.

Government entities – Proactive partnership with all Govt. entities, Diplomatic Missions, Trade Missions for local and international business events. Delivering complimentary Presentations for all visiting business delegations and Trade Missions will value the brand as a must for the business ecosystem.

Events and Networking – Attendance in all networking opportunities in the country is of prime attendance. Contacts need to be tracked and a database created for regular communication. A dedicated database manager can see that the communication reaches the right channels at the right time.

Benefits:

Mid-level firms must be willing to adjust and reposition when the business landscape changes. Positioning is how you differentiate yourself, your brand in the minds of others. Always remember the old saying which is highly relevant as of today – if you deprive yourself of visibility and your competition do not, then you are putting yourself out of business.

About the speaker – Sudhir Kumar is Partner and Head, Corporate Communications of Morison Menon Chartered Accountants Dubai. This talk was delivered by him at the Morison International and Morison International Asia Pacific Conference held at Singapore at Marina Bay Sands Hotel between 7th and 9th October 2011 with more than 250 Morison International Partners, invited Guests and renowned global speakers from 65 countries. The event is part of an annual congregation of members of the fraternity, for primarily focusing on exchange of ideas, knowledge and new marketing and branding initiatives for the next year. Renowned Speakers from the USA and the Govt. of Singapore spoke on varied topics. The third day of the event was started by a Speech and Presentation on the topic ‘Successful Marketing’ by Sudhir Kumar, Partner & Head-Corporate Communications, Morison Menon. He talked on the initiatives, approach, strategies and the way forward for mid level Accounting and Consulting firms to successfully brand and market their services. He equated that to – How Morison Menon in the last 10 years evolved as a 100% coherent brand, 100% valued brand, 100% trusted brand and a 100% community brand.

About Morison Menon:

Morison Menon is a leading Chartered Accountant Company in the Middle East with offices across UAE. The company provides entire gamut of services ranging from assistance in accounting & audit, business consulting, incorporate services, hr consulting and incorporation help in free zones of UAE.

Morison Menon provides professional advisory services for company set up and formations on the industrial areas of Dubai, Abu Dhabi, Qatar, Jebel Ali, JAFZA, DAFZA, Dubai Internet City, SAIF Zone, Sharjah, DIFC [Dubai International Finance Center],RAK Free Zone, RAKIA, Oman and Muscat.

For more details and abstract of the presentation visit:

Tracking Your Income And Expenses Through Bookkeeping

Outsource Bookkeeping Services and get hassle-free accounting solutions

Commencement of a business is a first step in the desire to earn a huge sum of revenue. It also indicates a good amount of investment to run its operations smoothly. And if the owner doesn’t track its expenses as well as their income, then there comes a time wherein the business process can get stalled. Thus, it becomes very important to keep a tab on the flow of money, be it inwards or outwards. Another important factor business owners need to keep in mind is that accounts cannot be handled by anyone without proper knowledge. It is a must to hire someone who has the required knowledge and experience to carry out the bookkeeping services effectively. Hence, they should either have an in-house bookkeeper or outsource the work to a professional bookkeeping Vancouver service provider. The latter option is an ideal one as it allows the business owner to concentrate on other aspects of business priorities.

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To Track your Business Income

Irrespective of the size of the business, professional firms are adept to track your business income by various means.

Knowledge – Their knowledge on bookkeeping Vancouver will help them explain the complex and intricate bookkeeping and accounting processes.

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Track Costs of the Company

Direct expenses: Professionals record the wholesale cost of products, commissions paid to sell the products as well as the damages incurred.

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Professionals can provide with accurate figures with their exclusive bookkeeping Vancouver and accounting services, helping the businessmen to know their quarterly, half-yearly or yearly growth. As money is the primary concern of any business, the businessmen should chose to hire the professionals with good stead.

Decide Suitable Business Structure With Assistance of Contractor Accountants

With the changes in marketing policies and business strategies, people are moving towards the profit-making business development. It could be a very good move to start new own limited company. As a contractor or a freelancer, you will get more financial benefits with many opportunities. People can start new business with a good proposition and commitment. Besides, it is also necessary to optimize your business performance through the useful advice of an expert. Professional will provide right direction on business essentials including cash-flow management, funding, payroll services, book-keeping, project planning, etc. Generally, experts give full support to their clients to maintain efficiency in business.

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-Flexibility in work and time: As a contractor, you will enjoy your work with more flexibility because you are a boss of your own firm. It allows you to execute your work according to your own decision. You are liable to choose right working place and time. Without any pressure, contractors can take holiday according to their requirements. You can choose project on the basis of your working capacity and skills. You can develop new business relationships after complete analysis due to flexibility of time.

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To get above-mentioned advantages, you have to decide a suitable business structure as a limited company, businessman, sole-trader, partnership, freelancer, etc. Expert will support you with their useful services. For a successful organization, it is necessary to make proper business planning and financial management. Indeed, as a contractor, you need support of a team of experts. Contractor accountants will give new business ideas and solutions for trading forecasts. The establishment of a good working relationship with clients and bank is also an essential factor for successful execution of business assets.