Economics plays a major role in giving business newer heights and contributes a lot towards the feat of wide range of managerial duties. Economics is required as it meets the expense of several analytical tools and techniques that managers employ to accomplish the goals of that particular organization they are given to manage. Therefore, the branch Managerial Economics enables the managers to gather some operational knowledge of economics and gives an extra edge to managers so that they can fundamentally practice proper managements of accounts and use their knowledge in betterment of the company. Managers equipped with the basic knowledge of economics help in providing successful solution regarding finance and accounts related matters of the organization.
In every organization managers are responsible for achieving the main purpose of the firm to the maximum possible extent and this should be done within the limited resources that are made available to them. Essentially, maximization of the organization's goal has to be achieved by utilizing limited resources. When the resources are unlimited, the problem of economic utilization of resources or resource management does not seem to occur. Mangers most of the times face the problem of limited resources which include problems of finance, workforce and material. The managers with the help of these resources take the responsibility of optimizing the use of these resources. Economics donate to managerial functions which includes Managerial Accounting. Management accounting is essential for providing information so that managers can take better decisions.
It has been seen that economic theory has put forth a lot of contribution to business economics. According to thinker Baumol, three main contributions of economic theory to business economics are found. Firstly, the practice of building analytical models, that assists in recognizing the structure of Management Economics that help in eliminating minor details. Furthermore, analytical models help in eradicating tangential problems and aid the management in retaining focus on core issues. Secondly, economic theory encompasses a founding pillar of business analysis that helps in solving specific business problems, and also enhances the analytical capabilities of the managers. Lastly, economic theories offer an unambiguous perspective on the various concepts that are used in business analysis, which enables the manager to change direction from conceptual pitfalls.
A firm when decides on the nature of production, what to produce, how to produce and how much to produce and for whom to produce also stresses on the proper utilization of accounts. Financial Accounting, although a little different in character from management accounting is mostly of the same nature. A firm can influence the buying behaviour of customers through advertisements, by allocating more budgets the firm tries to influence the buyers and create demand for the products or services.